About Savvy Turtle

Savvy Turtle is a privately held American clothing company known worldwide for its Savvy Turtle brand of High-Quality Trendy T-Shirts. A fashion label of trendy and elegant T-shirt collections that combines amazing Hand Drawn Illustrations with modern cuts and premium fabrics. It was founded by James D. Wilson in 2000. The company makes apparel and accessories under brands including the Savvy Turtle line and the Comet Crab line for women and men alike. It is headquartered in Madison, Mississippi. The company’s products have been popular since the late 2000s; they were originally associated with the Military Armed Services & Families and moved into the mainstream West Coast culture in the early 2010s. It is most often associated with aspiring Americans. The style is based on Hand Drawn Design, its brand features a Turtle as its logo.  Pioneers of providing the latest fashion apparel to the customers, Savvy Turtle has been at the forefront of introducing the latest and trendiest clothes, With the immense love and support of loyal customers over the last 20 years, we have been able to expand into further brands throughout the United States.


Thought behind the name ‘Savvy Turtle’

Savvy Turtle is a Short, Unique, and Trendy name and the turtle will always win any rabbit race. It represents those who are slow but learn to become wise in life and take life head-on to achieve their goals and dreams. It is much more than an American clothing company as we inspire people across the world with our daily inspiring quotes and our funny and inspiring T-Shirts. Our passion for t-shirts is deep-rooted in the artistic culture that we live every day to stay true to our independent brand lifestyle.

Brand Story

Who you are, what you believe in: that’s what you wear every day. And that is what we make clothing for. Welcome to a new way of apparel & accessories. Apparel that comes from our great values of simplicity, quality, and longevity. Hand drawn Designed to be of the time and for the time. Made with such modern elegance that it becomes the building blocks of your style.

A perfect t-shirt that is always being made more perfect. The graceful design hiding the most thoughtful and modern details. The best fit and fabric made to be affordable and accessible to all. Clothing that we are constantly innovating, bringing more warmth, more lightness, better design, and better comfort to your life. It never stops evolving because your life never stops changing. Simple apparel with a not-so-simple purpose: to make your life better.

At Savvy Turtle, we’re about more than shirts. We’re about you and everything you love. The passion you share with your group, club, or team; the excitement you have for your event or cause; and the drive that makes your business stand out from the rest. We believe that our custom t-shirts do more than just make you look good – they help you feel good and inspire you to do good as well. We’re passionate about custom gear, but what we love even more is helping you get inspired to overcome whatever obstacle you are currently facing in life and conquer it along with paying it forward by inspiring your local community with our founder’s golden quotes.

Embedded in the culture of Savvy Turtle are a passion for brilliantly designed tees, detailed illustrations, and a strong appreciation for all things creative. We are not a faceless t-shirt company; we live and breathe design, apparel, and maintain an inherent desire to strengthen humanity through inspired art. We are artists, designers, nerds, serious, free-spirited, tee junkies, unique, young – we are inspired to change humanity every day.

Looking to have some interactive fun where your guests can leave with their own piece of the action? Well, we’ve got a product for you. Our Modern & Trendy Tees made to order apparel Now, party-goers everywhere can have something to remember that awesome event you hosted. And they’ll be talking about it all year long. Our trendy tees are perfect conversation starters & ice breakers for any event or occasion.

Why Us

Apart from the fact that we think that we are fab at what we do, there are many reasons why you should consider ordering your Inspirational, Funny and branded clothing t-shirts with us as opposed to one of our competitors.

What sets us apart? It’s our commitment to helping our customers express what brings them together. We’re not about just ordering custom products, we truly believe custom apparel can ignite a sense of belonging and connection.

We love people. That’s why we have an entire team of people who love talking to you about t-shirts. Quality ideas deserve quality products. That’s why our full selection of custom apparel is designed to be worn and shown off over and over again.

Quality Over Quantity!

Another value that we are carrying forward is our commitment to quality over quantity. It’s tempting to want to raise money from consumers, scale quickly, and build a huge company with big budgets, but we’ve realized that’s not the core of who we are. We’re not looking for hockey-stick growth and mass distribution. In fact, it’s quite the opposite. In a disposable world where most things quickly become outdated, we’re doubling down on producing the best products that will stand the test of time and selling them directly to you. Greater, better things.

Our Promise

Savvy Turtle will do anything to guarantee you’re more than 100% satisfied. We do this by ensuring you can find the best quality Tees you need at our company with the best service. We don’t just claim this, we guarantee it with our unique promises.

We are committed to making the highest quality apparel, Tees in the marketplace, which is why every product that we craft is hand-selected and printed using environmentally friendly resources. It relentlessly pursues new ways to bring art to life through new hand-drawn Illustration and printing techniques. We are obsessed with apparel innovation.

Our Philosophy

We love the world in which we live. We continually commit to giving back to our people and our world-wide community. We want to make it a better place anyway that we can. Savvy Turtle supports various charities and will continue to do so by uniting all humans together through art, design, and philanthropy. As we all work together in harmony, we can truly make a difference in someone’s life.

We believe in the power and importance of community. That’s what we have always been about – even before we knew it – and it’s why our company offers innovative ways to help activate and strengthen communities.

Mission Statement

Our mission at Savvy Turtle is to be a company with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. Our goal is to inspire people and connect with our clients to put their best selves forward every day. We aim to deliver, without fail, first-class quality apparel and t-shirts backed up by a customer service experience unmatched by our rivals.

Vision Statement

Our vision is to become a global leader in high-quality, trendy, and modern apparel, T-shirts, and accessories by empowering innovation and modern hand-drawn designs to provide total customer satisfaction. We strive to be a caring and well-managed fashion brand to empower the community by creating and providing high quality and on-trend collections.

Our Values

Craftsmanship – Highest quality, the connection is intimate and personal, like the touch of the hand.

Exclusivity – connect with customers by making them feel special and unique through the presentation of a special, unique experience.

Innovation – Continuous learning and strive for change as well as innovations.

Responsibility – Connected (social responsibility and giving back and doing good, ensuring the personal connection with the brand)

Originality – We love to think outside the box and break conventions. We always surprise customers with our creativity.

Integrity – We conduct ourselves in an honest, trustworthy, and ethical manner at all times.

Quality – We are totally dedicated to the pursuit of perfection.

Caring – We are committed to protecting the environment, and maintaining respectful relationships with customers, suppliers, employees, and communities.

Excellence: Demonstrate full commitment, the quest for excellence, and continuous improvement, endeavor to be the best.


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What’s next? Check out Brand Protection3 Reasons Why You Should Write an Amazon Review, and Everything You Need to Know About Savvy Turtle to learn even more about Savvy Turtle.


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